Learning outcomes:
How to stay popular, busy and profitable during an economic downturn
CPD verifiable hours: 1h30
- To understand the real economic effects of the recession and why all business owners must alter their marketing plans in terms of priority and content;
- To understand how to reprioritise patient demographics and treatment modalities to take best advantage of the economic cycle;
- To understand the difference between advertising and marketing – and why that is important in recession;
- To understand the strategies and tactics that lead to best practice and most effective ROI from
- Digital advertising
- Direct advertising
- Word of mouth marketing
- Digital human-interest marketing
- To examine the resources required to conduct an effective recession marketing campaign
- To explain the role of all team members in the recession marketing process
- To explain the role of associates, therapists and hygienists in the recession marketing process
- To design a generic recession marketing plan
Presented by Chris Barrow