Recession Marketing in 2023

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Learning outcomes:
How to stay popular, busy and profitable during an economic downturn 

CPD verifiable hours: 1h30

  • To understand the real economic effects of the recession and why all business owners must alter their marketing plans in terms of priority and content;
  • To understand how to reprioritise patient demographics and treatment modalities to take best advantage of the economic cycle;
  • To understand the difference between advertising and marketing – and why that is important in recession;
  • To understand the strategies and tactics that lead to best practice and most effective ROI from
  •  Digital advertising
  •  Direct advertising
  •  Word of mouth marketing
  • Digital human-interest marketing
  • To examine the resources required to conduct an effective recession marketing campaign
  • To explain the role of all team members in the recession marketing process
  • To explain the role of associates, therapists and hygienists in the recession marketing process
  • To design a generic recession marketing plan

Presented by Chris Barrow

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